Why We Give Away So Much Free Service
"...people who can flip a countertop upside down without putting the edges on backwards usually don't have a head for numbers. That's just the human brain for you: mostly we can add, or we can draw, but seldom both. Visual Pricing bridges this gap."
The process of understanding what Visual Pricing is, and what it can do, is not trivial. This is not because the software is not simple to use. It's because pricing is so complex, and involves a great many obsolete practices.
Understanding the bidding process itself is beyond many otherwise talented professionals. Even the former Chairman of the Fed, Alan Greenspan, found it necessary to remark in public: "Price, minus costs, equals Profit." Who knew?
Traditional methods were devised originally to come up with some number that would cover costs, but would not take hours to calculate, so a compromise had to be struck between speed and precision.
Computers have offered far more speed and consistency, but for the most part we kept the compromises that let us do it quick enough in the old days.
Visual Pricing is designed to let you create pricing that is as precise as possible, and allows total control of profit margins on every part of an installation.
This is not easy for most reasonably smart people to get. Usually, by the time new users have grasped this, they have had to examine their current methods with painful clarity. For most of us, just admitting that we really don't know what we're doing is a stretch.
But people who can flip a countertop upside down without putting the edges on backwards usually don't have a head for numbers. That's just the human brain for you: mostly we can add, or we can draw, but seldom both. Visual Pricing bridges this gap.
This often takes a week, during which we analyze their entire process and reveal what is actually draining profits away. It is not easy to look at your business and see a leak that has been there for years.
This analysis is a service we can't figure out how to charge for, but we have to provide it anyway so that clients can gain understanding of just what this software tool is really for: control of profit margins. Then a decision to purchase licenses can be justified.